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New Campaign Brief

Contact Information

Full Name

Email

Job Title

Company Name

Quarterly Campaign Spend

Digital Voices campaign spends include agency, talent, creative and production costs. We share three tiers of spend for each campaign. Minimum spends are $150,000 per quarter in the US, £50,000 in the UK and €50,000 per EU market.

Aim & Objective

Desired outcome

Select main objective(s):

Select main objective(s):

Key Performance Indicators

Markets

Platforms

Select Platforms

Select Platforms

Target Customer

Detail target demographics

Example Content

If relevant, provide links to Influencer content that is live.

What brands inspire you on social?

Timeline

Key Dates

Please note: most of our campaigns run quarterly.

Are you happy for us to present an annual strategy?

Are you happy for us to present an annual strategy?
A
B

Product

Please may you provide background information on your brand, product and content plans?

Is there a product that will need to be sent to the creator?

Is there a product that will need to be sent to the creator?
A
B

Do you have a team that can send this out or will they be required to find the product themselves?

Do you have a team that can send this out or will they be required to find the product themselves?
A
B

Usage Rights

Will you need to post content on brand owned social media channels, paid advertising strategies or websites?

Note: Our recommendation is that a portion of the budget be allocated to Usage Rights and paid spend, but we are happy to be flexible on this requirement.
Will you need to post content on brand owned social media channels, paid advertising strategies or websites?
A
B

Production

Will you need additional production or editing support?

Will you need additional production or editing support?
A
B

Paid Advertising Support

Will you need support to run paid advertising strategies?

Note: We have a vast amount of knowledge and experience to plan and execute influencer-led ads campaigns. We highly recommend you include allowlisting as part of your strategy, and it makes sense for Digital Voices to execute this as we will already be in contact with the influencers for the campaign. We have also worked alongside existing paid agencies.
Will you need support to run paid advertising strategies?
A
B

Exclusivity

Which 3-5 brands do you consider competitors?

Note: Normally, influencers cannot engage in paid partnerships with competitor brands for 7 days before and 7 days after posting content. If you require additional time, it incurs additional fees.

Measurement & Tracking

What is your current approach to Social Marketing measurement & tracking?

Provide as much detail as you can on your current customer journey

Key conversion platforms, average sale cycle, CPA targets, etc.

What are your current campaign measurement, analytics, and tracking capabilities?

Google Analytics, Bitly, internal link tracking etc.

Is this an area you’d like us to provide guidance on and include within our end to end strategy?

Note: It is standard practice for our tech and insights team to conduct audits and include measurement & analytics recommendations in proposals (as an additional service).
Is this an area you’d like us to provide guidance on and include within our end to end strategy?
A
B